I  T  E  R  A  T  I  O  N
( O V E R  &  O V E R )
C O L L A B O R A T I O N  W I T H  N A Z A R  I S S U E​​​​​​​

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P H O T O S  B Y  I N N O P O L I S  T E A M  &  D M I T R Y  K U D I N O V
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At the stage of studying the urban identity of the city, an interesting fact emerged: the young city of Innopolis was built in an open field, surrounded only by villages and nature. Walking around a very tiny city is reminiscent of circles on a track; a small infrastructure network does not allow you to roam. The route is repeated day after day, over and over again.
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Iteration (lat. iteratio - repetition) - repetition of any action. Multiple, non-stop and spontaneous repetition of the same movement, sound of speech, word, phrase when they are pronounced or written. The term is used in programming in relation to loops: subroutines that run multiple times. In a narrower sense, iterations help control the execution of a program.
This connection of social and technical scenarios became the starting point for the development of the concept of the project on the sea container. The color palette changes its color depending on the direction of the world and includes the entire spectrum of colors. The meaning is looped into an endless iteration of “over & over & over & over…”. The next time you catch yourself thinking about repeating a process, you might set out to take a step back and create a new route in a growing city.
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