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Urban art festival which has been held in Neftekamsk throughout 2020 season is the only festival in Russia held during the global lockdown. Art-embassy Supernova curates the festival. It is organized by the Public Utilities Ministry of the Republic of Bashkortostan, Culture Ministry of the Republic of Bashkortostan  and Municipality of Neftekamsk. Iskra Urban Fest is being held since April and will last until September 2020. It includes several formats such as mural art, street art, graffiti and land art as well as partisan offline/online activations and free painting. Up to date, two stages of the festival have been implemented, namely Memorial 2020 dedicated to the Victory Day and Mural Art (part I) on facades of residential buildings and technical constructions. 
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Marat Morik, Rustam Qbic, Basil LST, Roman Muratkin, Anatoly Akue, Shozy, Issue, Artyom Stefanov (STFNV), Kirill Ashesteen, Evgeny Pacer Voronin, Alex Stan Shimanov, Kostya Zmogk, Effect Graff team (Jozi, Maiz, Olifa, Reset) participated in the first two stages of the festival.
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P R O J E C T  C O N C E P T
The term urban art comprises all contemporary art practices such as graffiti, street art, mural art, performances and many others. Generally, it is any activity in a city aimed at monologue or a dialogue with urban residents, culture adepts and the whole community. Seven-pointed ‘spark’ (‘iskra’ in Russian) is the element of the town’s emblem referring to the ancestors. Within the festival format these are bright works, emotions, atmosphere created by street artists and town residents while interacting with urban spaces. A spark is an initiative able to fuel the interest of several generations to street art phenomenon. As an initiative it can change the town’s lifestyle to the better. The key idea of the festival is to ignite the first spark to support active groups of residents in positive changes in environment and development of creative thinking. This is the investment in intangible assets of the town able to show itself in short term perspective as well as later.
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P H O T O S  B Y  V I T A L Y  K I M  &  D M I T R Y  K U D I N O V
Birth of the Spirit
EFFECT GRAFF Team
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Jozi Maiz Olifa Reset
(Saint-Petersburg, Krasnoyarsk, Vladivostok)
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FLYING CAMERA
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A multiregional team supervised by Loop, the Italian spray paint manufacturer, is an example of a classical graffiti team where every member develops individual theme plots, but the joint painting increases the final work effect. 
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Effect Graff work is an example of graffiti production – a massive joint work, whereby the plot and theme are discussed by participants shortly before a project starts. Then the sketch is drawn and through work in progress it embraces more ideas and details. Improvising is an indispensable element of graffiti culture allowing to react promptly to what is going on around. The inspiration instant may be compared to an insight, joint creativity produces the unique atmosphere of a happening.
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MaIZ In Action
OLIFA In Action
RESET In Action
JOZI In Action
SHOZY-MAZE-RESET-ISSUE-PACER-MURATKIN-BS-JOZI
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The work reflects the story of birth of a human spirit. From the very moment of birth, the dragon character symbolizing a spirit accompanies the main character. The plot is revealed through a graffiti comic strip inspired by Far Eastern mythology and showing various stages of spirit and personality development.
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There are a lot of extra layers and meanings encrypted in the work. These are related to location context and this will become a basis for individual activations with residents.
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