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PHOTO BY ARTEM STEFANOV & DMITRY KUDINOV
The Salut cinema in Ufa is a prime example of late Soviet modernist architecture, very typical, with some decorative elements that could change from city to city. Such architecture, with proper care, does not lose its charm even today, the roof of the building is crowned with a rare artifact of Soviet artists by letters, judging by archival photographs, the style of the letters changed at different times.
A work by Artem Stefanov from Moscow appeared on the facade of the cinema, which creates an immersive effect or even a bokeh effect. Moving along the boulevard in the direction of the cinema building, you will certainly feel the effect of movement, the picture begins to come to life as the viewer moves. Cinema at any moment of its development blurs the real and fictional worlds, we are immersed in a light projection and become part of what is happening on the screen.
The drawing on top of the facade in some places emphasizes the relief of the surface, in some places it breaks it, this contrast creates a magical effect. Artistic elements are based on some random elements of an ornamental nature. The color scheme of a drawing is defined by the modern RGB additive color model, where R (red) is red, G (green) is green, and B (blue) is blue. The combination of these three colors produces images on modern screens.
Thus, architecture, artistic solutions, the film industry are undergoing strong changes under the influence of technology, creating the necessary contrast under the influence of time: vintage / modern, analog / digital, and so on.